ASSA ABLOY Entrance System unveils new local identity

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ASSA ABLOY Entrance Systems, a division of ASSA ABLOY Group, the global leader in door opening solutions, has unveiled its new name, with the business now being known as ASSA ABLOY Entrance Systems UK.

The new business descriptor reflects ASSA ABLOY Group’s on-going commitment to strengthening the ASSA ABLOY brand locally, and helping its customers to better understand the organisation’s solutions, services and capabilities.

Alongside the launch of ASSA ABLOY Opening Solutions, the Group has also launched two other business descriptors – ASSA ABLOY Opening Solutions UK & Ireland and ASSA ABLOY Global Solutions which will be gradually introduced in UK & Ireland, and globally. The change will enable the company to maintain a segmented and focused approach, easily guiding customers to the division that is best positioned to help meet their needs, while ensuring ASSA ABLOY continues to grow as a recognised brand.